For more than two decades, we’ve been helping kids and teens learn life skills and build core values using the game of golf as the vehicle. Now, it’s time for us to write our own growth story. In May 2019, we began a process of reflecting on who we are, what we’re capable of and how we can show up stronger for this generation of kids. This brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of who First Tee is and our promise to help empower kids to build their strength of character.
Since 1997, when First Tee was first launched in Central Park, Manhattan, NY, the intention was clear: leveraging one of the most engaging sports to enrich the lives of young people. It’s been a lot of hard work, but we are proud to now be serving many communities through our network of chapters, schools and community partnerships. It’s all about empowering kids. And we still think golf is the perfect platform in which to do it.
"Because of First Tee I have been given opportunities that have molded me into a successful leader and role model. I am inspired to make an impact on this world that is far greater than what the world expects of me."
- Luke Boldt, Alumnus
Each year, First Tee reaches 3.4 million youth. In our program, kids and teens develop inner strengths they’ll carry with them everywhere.
